153-year-old watchmaker sets sights on millennials

Publisher

Euronews

The luxury Swiss brand is modernising its mechanical watches to appeal to younger customers.

“Mechanical watches are not there any more to have the primary function of indicating the time. Their role is to present part of our personality,” says Julien Tornare, CEO of Zenith.

Read more: https://www.euronews.com/green/2018/09/14/traditional-watchmaker-zenith-turns-into-new-direction

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Screengrab from Euronews Zenith feature
Screengrab from Euronews Zenith feature
Screengrab from Euronews Zenith feature
Screengrab from Euronews Zenith feature
Screengrab from Euronews Zenith feature
Screengrab from Euronews Zenith feature
Screengrab from Euronews Zenith feature
Screengrab from Euronews Zenith feature