153-year-old watchmaker Zenith sets sights on millennials

(Euronews) The luxury Swiss brand is modernising its mechanical watches to appeal to younger customers.

“Mechanical watches are not there any more to have the primary function of indicating the time. Their role is to present part of our personality,” says Julien Tornare, CEO of Zenith.

Read more: https://www.euronews.com/2018/09/14/traditional-watchmaker-zenith-turns-into-new-direction